C2C Marketplace

A C2C (Customer-to-Customer) Marketplace is a marketplace model where customers can become sellers and list products for sale to other customers. Instead of only vendors selling on the platform, this model allows registered customers to easily convert into sellers and start selling products directly.

In a traditional multivendor environment, only designated vendors or sellers can list and sell products. With C2C capabilities, marketplaces can expand their user base and increase product variety by enabling individual users to sell used, handmade, or second-hand products as well.

Why C2C Marketplace Is Valuable

The C2C marketplace model has several advantages for marketplace owners:

Expanded Product Catalog

Allowing customers to list their own products increases the overall product variety available on the marketplace without onboarding traditional vendors.

Increased Engagement

Customers become more engaged with the platform when they can also participate as sellers, leading to longer retention and higher activity levels.

Monetization Opportunities

Marketplace owners can earn commissions or fees from customer sellers, just like normal vendors.

Utilization of Existing Network

Existing customers who have products to sell can join the marketplace without needing a separate vendor onboarding process, making marketplace growth faster and friction-free.

C2C Support in the Marketplace App

To support the Customer-to-Customer (C2C) use case, the Marketplace app includes a C2C configuration feature that allows customers to register as sellers and list products.

This feature empowers marketplace owners to transform regular customers into active sellers without relying only on traditional vendors.

C2C Configuration in Multivendor Marketplace:

How C2C Works in Webkul Marketplace

The C2C feature allows the admin to:

• Enable customers to register as sellers
• Allow existing customers to create and manage product listings
• Manage C2C sellers under the same seller management workflow
• Apply marketplace rules, commissions, and approvals to C2C sellers
• Maintain order and product workflows consistently across seller types

This ensures that customer sellers follow the same marketplace guidelines as regular vendors while increasing marketplace participation.

Use Cases for C2C Marketplace

The C2C feature benefits multiple marketplace scenarios, including:

• Marketplace for used goods and second-hand products
• Handmade or craft product marketplaces
• Community trading platforms
• Platforms where buyers frequently resell products

Conclusion

A C2C marketplace expands the traditional multivendor model by enabling customers to sell products directly. With the C2C configuration feature available in the Marketplace app, you can quickly convert customers into sellers, diversify your product offerings, and boost overall engagement and revenue.

For detailed setup and usage, refer to the configuration link above.